Over $1 Million Earnings On Amazon While Raising Resilient Kids | Entrepreneurship for Moms: Dr. Jenny Woo x Dr. Juna

ResilienceEntrepreneurParentMom
Written By Juna Bobby

How This Mom Built a 7-Figure Business From Her Living Room (While Raising 3 Kids)

Podcast Episode: Entrepreneurship for Moms | Jenny Woo x Dr. Juna
🎧 Listen on MindBodySpace.com/podcast

If you've ever dreamed of starting your own business — even while raising kids, packing lunches, and managing everything at home — this episode is for you.

In this inspiring conversation, Dr. Juna Bobby speaks with fellow Harvard alum and mom of three, Jenny Woo, founder of Mind Brain Emotion. Jenny created the viral 52 Essential Conversations card deck, and turned it into a 7-figure business featured in CNBC, Forbes, and the Harvard Gazette — all while parenting full-time.

💡 What You'll Learn in This Episode

  • How Jenny went from Etsy crafter and preschool director to award-winning entrepreneur
  • The real story behind launching her business with a class project at Harvard
  • Why she chose Kickstarter and how she used it to fund her first product
  • Tips for selling on Amazon — including SEO, keywords, and paid ads
  • What moms really need to know about starting something while parenting
  • How emotional intelligence and neuro-literacy helped her build her brand (and raise resilient kids!)

🧠 Why This Matters for Moms

Jenny’s story is more than just inspiring — it’s practical. She proves you don’t need to choose between motherhood and meaningful work. You can build something impactful that helps others and models resilience, creativity, and courage for your kids.

“You don't have to be calm all the time — but you can teach your kids emotional tools while building your own dream.” – Dr. Juna

🎁 Free Download for Moms

💥 Start Smart: 7 Clarity Questions Every Mom Should Ask Before Starting a Business
📥 Get your free worksheet here

🔗 Episode Links

📲 Follow Jenny Woo

Instagram: @mindbrainparenting
LinkedIn: Jenny Woo

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What does it look like to build a 7-figure brand from your living room — while raising three kids and trying to remember if anyone fed the dog? For Dr. Jenny Woo, it all started with a simple deck of cards, a love of learning, and a deep belief that parenting is leadership.

The Myth of Having to Choose: Kids or Career

If you're a mom who's ever felt torn between staying present for your kids and building something meaningful for yourself — you're not alone. And you're not wrong for wanting both.

In this week's episode of the MindBodySpace podcast, Dr. Juna Bobby sits down with Harvard alum and emotional intelligence expert Jenny Woo to explore how entrepreneurship can be a powerful path back to identity, purpose, and self-worth for moms.

Jenny’s journey began not with a business plan — but with burnout, curiosity, and a few honest questions:

“What do I love? What can I create? And how can I turn this chaos into something that helps other families?”

The answer eventually became Mind Brain Emotion, now a globally recognized brand helping parents and educators teach emotional intelligence through tools like the 52 Essential Conversations card deck.

Why Emotional Intelligence Is the Foundation for Business and Parenting

Jenny didn’t just build a business. She built a toolkit for raising resilient kids — while showing them what it looks like to pursue meaningful work.

Emotional intelligence (EQ) isn’t just a soft skill. It’s a core life skill — especially in a world where AI and automation are changing the future of work. Her products are designed to help families strengthen:

  • Self-awareness
  • Communication
  • Emotional regulation
  • Real-world relationship skills

And in the process, Jenny’s own kids watched her ideate, iterate, fail, pitch, problem-solve — and succeed.

Starting Where You Are: The Real Mompreneur Timeline

Before her Harvard days and million-dollar Amazon sales, Jenny was crafting onesies and birthday banners on Etsy. She tested, failed, pivoted, and kept creating. Her advice for other moms? Start small and start scrappy.

“The confidence doesn’t come before you take action. It comes because you take action.” – Jenny Woo

Her first big launch? A Kickstarter campaign — started just 30 days before graduating from the Harvard Graduate School of Education. She tested the product, used real feedback from parents and kids, and grew the business one connection at a time.

What Every Mom Should Know Before Starting a Business

In the episode, Dr. Juna and Jenny share honest insights about mom guilt, identity loss, and the pressure to wait “until the kids are older.”

But what if now is the perfect time?

Whether you’re testing a product, starting a podcast, or just exploring an idea — these takeaways can help:

💡 1. Start with real pain points — yours or your community’s

Jenny’s cards were born from her own parenting struggles, not a pitch deck.

🧠 2. Build something you would use

Authenticity makes it easier to market and scale.

💬 3. Talk to people early

Jenny interviewed families, filmed them using her cards, and made changes before printing.

📦 4. Consider platforms like Kickstarter and Amazon strategically

Don’t invest too much upfront without validating demand — but don’t be afraid to try.

🧗‍♀️ 5. Keep learning — and keep iterating

Whether it’s an MBA, podcast, or a YouTube tutorial on SEO, the best founders are lifelong students.

Raising Resilient Kids While Building Resilient Moms

Dr. Juna and Jenny both share a deep belief that entrepreneurship isn't just business — it’s a parenting tool.

Kids learn by watching. And when they see their moms show up, take risks, and model self-belief, they internalize those values more deeply than any lesson.

And if you’re worried you’re too late? Dr. Juna — a physician who went back to school at Harvard in her 40s — will tell you:

“You’re not late. You’re right on time for the next version of your life.”

💥 Free Download for Aspiring Mom Entrepreneurs

🎁 Start Smart: 7 Clarity Questions Every Mom Should Ask Before Starting a Business
📥 Download here

🎧 Listen to the Full Episode

🧠 Entrepreneurship for Moms: Build a Business & Raise Resilient Kids | Jenny Woo x Dr. Juna

🔖 Tags

Entrepreneurship for Moms, Emotional Intelligence, Jenny Woo, Mind Brain Emotion, Resilient Parenting, Mompreneur Tips, Kickstarter Success, Amazon Product Launch, MindBodySpace Podcast, Parenting with Brain Science, Harvard Moms

Juna Bobby
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